Many of the people I have helped with their finances are very smart, but often are intimidated by money and investments. This frequently leads to inaction, and occasionally opens the door for unscrupulous salespersons to exploit.
One of the things that first led me to seek out a career as a financial advisor was to help people avoid getting ripped off by paying unnecessary fees and commissions. Because fees and commissions represent a larger percentage of smaller accounts, this is especially important for new investors. One of the ultimate ironies in the finance industry though is that in order to work with an experienced advisor who will truly be able to act in your best interest, you'd better already have a lot of money to invest (several hundred thousand dollars at a minimum).
There has never been a better time to be a do-it-yourself investor. With more and more ETFs being launched, and with so many discount brokers like Vanguard, Fidelity, TD Ameritrade, and Schwab continuing to cut costs, it is easier and cheaper to invest than ever before. Additionally, with the advent of 'robot-advisors' like recently launched Liftoff, it is also becoming more feasible for small investors to get access to quality managed solutions.
This site exists for the do-it-yourself investor who wants to learn more. Because they are so integrally related, I will be discussing plenty of personal finance related topics as well. Whether you have significant assets and are looking to better understand how to grow and preserve your wealth, or whether you're just starting out and looking to know what resources are best to accomplish your financial goals, I hope that this site can be of use to you.